THE STORY
Imagine a 19-deck luxury cruise sailing across the Red Sea from Jeddah to Safaga.
Onboard, the WRNA Digital team was on a mission, not for leisure, but to bring a new visual identity to life for one of the most ambitious projects in Islamic travel history.
This is the story of IslamiCruise International Sdn. Bhd. and the creative partnership with WRNA Digital Sdn. Bhd., the official branding and visual production agency for Aroya Cruise, the world’s first luxury Umrah cruise.
Every experience on that ship shaped the future of Islamic Cruise.
Aroya Cruise Inspection Trip: From Jeddah to Safaga
For four days and three nights, the WRNA Digital team sailed aboard Aroya Cruise for an official inspection trip from Jeddah Port to Safaga, Egypt.
The objective was clear: to capture real footage of the luxury experience, onboard facilities, and world-class activities offered throughout the voyage.
Every space, from the cabins, halal restaurants, and spa facilities to swimming pools and prayer areas, was meticulously documented to reflect the essence of IslamiCruise ’s blend of luxury and Islamic values.
Aroya Cruise: A World-Class Luxury Experience
Known as The Pride of the Red Sea, Aroya Cruise offers more than 1,300 premium cabins, first-class amenities, and Muslim-friendly services designed for comfort, elegance, and spiritual mindfulness.
Highlights include:
- Halal fine dining with international cuisine
- Muslim-friendly spa and family activities
- Spacious, dedicated prayer rooms
- Entertainment programs aligned with Islamic principles
Aroya Cruise redefines what it means to perform Umrah, combining spiritual purpose with modern luxury to create an experience unlike any other.
WRNA Digital: Behind the Visual Story of IslamiCruise
As the appointed branding and production partner, WRNA Digital Sdn. Bhd. is responsible for shaping the entire creative direction and storytelling for IslamiCruise Malaysia.
This includes:
- Developing the visual identity and branding strategy
- Executing high-quality photography and video production
- Crafting compelling creative content for digital marketing
- Documenting the full onboard experience
All footage captured during the trip will be used across IslamiCruise’s official marketing channels, including video campaigns, social media visuals, and digital advertisements, ahead of the official launch in January 2026.
A Five-Year Exclusive Partnership: Malaysia’s New Luxury Umrah Hub
IslamiCruise International has signed a five-year charter agreement with Aroya Cruise, positioning Malaysia as the regional hub for luxury Umrah travel.
This milestone marks a new era in Islamic tourism, blending faith, comfort, and global-standard hospitality.
Starting in January 2026, WRNA Digital will lead all creative production and visual storytelling for the official IslamiCruise campaigns, in collaboration with Malaysia’s leading travel agencies.
Redefining Islamic Travel Through Branding and Storytelling
The Aroya Cruise project is more than a voyage. It represents how branding and storytelling can elevate Islamic experiences to a world-class standard.
As the official creative partner, WRNA Digital is dedicated to showcasing this vision through impactful visuals that reflect luxury, spirituality, and excellence in every detail.
Official Sales Partners
The Aroya Cruise Umrah experience will be available through Malaysia’s top travel agencies:
- Tabung Haji Travel
- Andalusia Travel
- Insaff Travel
- Jay Ibrahim Travel
- Rayhar Travel
Together, these partners aim to deliver a new standard of Islamic travel, combining comfort, exclusivity, and professionalism.
